Designing Sites For Search Engines and Directories

In terms of layout, many web sites are not designed for optimum search engine and directory visibility. People or companies seem so centered on their corporate or personal images, products, and services that they neglect to design their web sites with search engines and directories in mind.

Search engines and directories vary in the way they rank your web site in a search query. Some search engines place primary emphasis on the text within your title tags. Some search engines place emphasis on the main ideas presented in all of your text on a single web page. Some directories emphasize the text you submitted in their “Description” field. How and where you place your text, both in the copy your visitors see and within the HTML tags your visitors do not see, will affect your ranking.

Keyword selection

Of primary importance is selecting the best keywords for your industry and the keywords you believe your potential customers will use to find you. Selecting the right keywords requires research.

Look at your company’s printed materials. What words do you use over and over? When you speak to new and current customers on the phone, what questions do they frequently ask and what words do they use? Ask your current customers how they would find you on the Internet. Then go to the major search engines and directories. Type in the keywords you want to use. Study the source code of the web sites that appeared

Landscapers Website Design

If you are in the landscaping business, you need Landscaping Web Design. The opportunities for your business are unbelievable on the web. Even in small markets, your customers are looking for you on the web. They want to see the projects you have completed, the designs that you have created and all of the positive things your customers are saying about you.

It is important to understand the importance of a web presence for your business. The yellow pages are reaching a much more diluted mix of people and the fact is the price keeps going up. Year after year the competition gets thicker, margins seem to get smaller and it becomes harder and harder to differentiate your business from your competitors. The Internet is the opportunity of a lifetime. I’m not suggesting that you terminate your yellow page ads completely, but what if you could have a top class website to refer people to from the phone book? It absolutely creates the difference in being washed away by your competitors, over sized, over priced ad, and the prospect selecting you instead because he was able to see the expertise of your work on your website. The yellow pages only offers you a single page, and heaven knows what a full page in the yellow pages costs, while the web offers as many pages as you would like or need in order to pre-sell your customers before they even call you to set up an appointment.