Small Businesses and Designs

So, you plan to start a small home based business? In today’s economy, it is vital that you create an extra source of income for yourself and grow it gradually in order to rely on it eventually. Now, the best thing to do is to start an online business. This way you will be able to target potential buyers from around the world instead of a specific area if you start an offline business. Plus, it is thousands times cheaper to start an online business as compared to an offline business. Having said that, there are several designs you will need to make your small business a success. So, let’s discuss them now:

Custom Web Design:

You will first need to create a customized website to start your online business. Now, ensure that you get it designed professionally. If the design doesn’t depict professionalism, then you won’t be able to win the trust of your market. As a result, you won’t be able sell your products, especially if the price of your products is high. Make sure that the design clearly conveys your business model. If it’s about selling surgical items, then you should not show clowns all over your website. Keep it relevant, always.

Custom Logo Design:

Now, you need to give your business a face or identity and it can be done via a top quality custom logo design. It’s your logo design that makes your business memorable. If it’s simple, attractive and professional, then people will remember it and, consequently, they will remember your business. Without a logo, you won’t be able to give your business a face and your target market won’t have something through which they would be able to remember and recognize you. So, it’s important that you create a high quality and customized logo design for your business.

Banner Design:

If you intend to promote your business on different yet relevant vertical portals, then a professionally designed banner will do the job for you. However, you may have to get customized banners for all different portals. You may have to ask your designer to evaluate portal and then design your banner accordingly. You don’t want to create an irrelevant design. Also, make sure that you do banner advertisement on websites relevant to your products. Otherwise, your click through rate will decrease and you won’t be able to target the right audience.

Brochure Design:

Brochure design is a very powerful piece of design for small businesses. You can use it to promote your business and products both online and offline. Yes, it works for both. One important thing that you must ensure is that the design must look relevant to your industry or business model. If you don’t care about the tone or mood of your business when you design your brochure, your market won’t care about picking it up from the stack or downloading it off the internet.

Social Network Software Web Design

Developing a custom web design takes an immense deal of prior planning and groundwork, and an essential part of preparation is getting the important tools of trade. The appearance of one’s website is one of the most imperative features of his success and the service or product will be exactly judged by the look of his website. When one begins developing his site, his objective should be to make a ‘template’ that he can utilized to design each page of his website. This is important in order to give the entire website the same feel and look.

Website Template and Webpage Formatting

A website template is in fact a simple ‘page shell’ that has one’s entire webpage design, images, navigation links, logo and specific passage of the content. However, the template would not have any content actually, as each time one creates a webpage with the template; he will save it with different name. It is highly recommended to place the entire website content with html tables, as it will enable one to have overall control on the content and also the manner it will be presented.

As placing entire webpage content within single HTML page will immensely increase the load time of website, stacking tables will surely enable one to benefit from useful formatting options of tables while keeping the website’s upload time down. The HTML tables will allow one to display his entire web content in columns like newspaper sets up a particular number of columns and rows, and even put extra tables within the main ‘content table’ to make special content parts with dazzling colored backgrounds.

Important Custom Web Design Tools

Some essential website development tools include HTML editors, text editors, FTP, Graphic editor, Unzip/zip software, and e-mail.

An html editor is software utilized to edit or create html documents, and is preferred to use as it can immensely simplify the complicated processes. FTP or file transfer protocol is a procedure utilized to download and upload files from and to one’s web server. It can also enable one to set up file permissions, upload scripts, create file folders and transfer files from the server.

Important Tips for Custom Web Design

Every single web-design elements affects one’s website marketability and functionality, from the conclusion on how navigational system will work to picking up right graphics, content, colors, and html code. All these factors will not only affect potential consumers, but also search engine ‘indexing’.

When and if one is prepared to get started with his online presence, he can begin with an effective business strategy and plan to ensure the success of his business. He should not be afraid to carry out research on marketing trends or analyze a design or marketing company that will go well with his needs.

The Components of ECommerce Web Design

In the world of business, eCommerce solutions are vital if you plan to succeed. This is especially true when it comes to eCommerce Web Design, and if you look deep enough, you will clearly see that there are a few different components to the web design process. Finding a good company is only part of the battle, and with that being said, let’s look at the three different parts of developing a webpage for your business.


The design process is anything but simple. What should your webpage look like? How should you go about implementing the features you want? When you look at other pages on the internet, you should attempt to figure out how you are going to either match or exceed their standards. Neither one of these is going to be easy, but they can be achieved if you simply keep trying.

One of the most important things you can do is ensure that you are using up to date technology. Creating a website that utilizes Flash, CSS, and other updated technologies will allow users to view and load the page quickly. It should be noted that the only downside to using CSS is that losing the format file will result in a breakdown of the pages themselves. They will still be accessible of course, but they will not really be useable. Rather than using this as excuse to avoid using CSS, use it as a reason to secure the server properly.


Your eCommerce web design will require the professional touch, to say the least. In other words it will become very important for you to ensure your web designer knows what they are doing, and understands how your website will stack up against others in the same industry. This is one of the more important eCommerce solutions, and your web designer will need to know all of the different languages, protocols, and even hardware. The general idea is to create a webpage that meets modern standards, but that will also run on some of the older computers. In addition to older computers, it is critical to ensure that it runs on mobile browsers. Creating a mobile website will require a bit of skill, and it should be noted that both feature phones and smart phones are still in use.

Search Engine Optimization

The third and final component to take into account is Search Engine Optimization. SEO is a tool you can use to draw traffic and even convert that traffic into sales if the right keywords are used. Search engines use crawlers to index webpages, and they will index those pages according tot he keywords. In choosing keywords, it is important to ensure that relevant keywords are used as haphazardly applying keywords for the wrong product or service will cause a page to be delisted.

Plan Your Offer Stack

For many people the purpose of preparing a webinar is to use it as a marketing tool. When you are running an online sales presentation to promote your product you are going to want to end your webinar with an offer.

There are two basics ways that you can attempt to add value to your product in the minds of consumers.

The first is the ‘price drop’, where you start your product at a high price and then lower the price of the product.

The second is the ‘offer stack’, where you present your product in stages, giving each stage a value. Then, when you have established a high cumulative value using this ‘offer stack’, you can reduce the price.

Price drop is the favorite marketing technique of the ‘big box’ chains of stores like Wal-Mart. They start with a price that is relatively high and then slash the prices accompanied by heavy advertising. Price drop works for these chains because they buy large volumes of product at a discounted wholesale price and they are in a position to move many, many units. Therefore, they only need to make a very small profit on each unit of product. Unless you plan to have the sales volume of an operation like Wal-Mart, the next option will be better for you.

The offer stack is a marketing and sales technique that builds your product up by valuing each part of it so that you end up with a high value for the product. It can then be offered at a lower price and it seems like a bargain.

Let’s imagine that your company makes ‘widgets.” You have eight kinds of widgets and each widget is designed to do a different and useful function. During your webinar you describe each widget and it’s usefulness to your audience and give it a value; let’s say $100. As you introduce each widget you are ‘stacking’ a layer in your offer stack. At the end of your webinar you provide the price for the package of eight widgets; $200. This seems like an incredible value to your audience because you have built the value of the product up to $800 ($100 per widget) in their minds.

This technique also works very well for promoting items that do not have built-in, intrinsic value. Educational and training courses, how-to materials and make- money-on-the-web courses are all examples of these. By stacking the value of what people will learn; and be able to earn from what they learn; you can create a very high offer stack price. Then when you present them with the cost of the product at the end of the webinar they will be under the impression that they are getting a real bargain. That’s how you make sales.

Let’s summarize the material that we’ve just covered.

There are two basic ways of making customers think that they are getting a bargain and make them eager to buy a product.

The first is the price drop. It is used by large store chains and is not very effective for small vendors or people selling items without an intrinsic value.

The second technique is the offer stack. This works by adding value to your product during the course of your webinar. You tell your audience what the value of each part of your product is worth, building your offer stack. At the end of your webinar you offer the product at a much lower price than the offer stack. Your audience will believe that they are being offered a bargain and should be motivated to purchase your product.